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Next-Generation Sponsorship Sports Signals Week of November 12, 2018
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Legalized sports betting has the potential to create a seismic shift in the US. But are sports organizations ready for its impact?
Sports Innovation Lab Enters into Global Partnerships with leAD Sports and Le Tremplin by Paris&Co to Support Sports-Tech Growth Through Market Research
Technology is changing the sports sponsorship process. From strategy and partner negotiation, through activation and evaluation, emerging tech presents opportunities and challenges. In the face of this change, what’s the best approach to integration?
Technology is radically changing sports sponsorship. To find out how, download our new Next-Generation Sponsorship trend report now.
This week, we talked with Stephen Sidlo from Engage Digital Partners about his experiences with promoting innovative solutions in sports.
The next generation of sports fans come to sports with different expectations for how they consume media and what they want from their entertainment. Sports that don't address those expectations are going to be left wondering where all their fans went.
In our second Unpacking Innovation interview we talk with Pete Scott, Vice President of Emerging Media and Innovation at Turner Studios.
The Smart Venue's future-proof strategy is built around initiatives that prioritize speed, security and sustainability. Our three-pronged strategy empowers venue operators to optimize their resources and be more decisive in planning for the future.
Here’s the reasons why the $154 Million dollar contract for LeBron to play with the Lakers is about so much more than wins and losses.