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Sports Innovation Lab Partners with Athleta-Ed to Provide Advanced Sportstech Software Platform to University Students

Students interested in the business of sports can access Sports Innovation Lab's industry-leading data and insights to help shape the future of sports


Sports Innovation Lab

January 7, 2019

BOSTON, Jan. 6, 2019 /PRNewswire/ – Sports Innovation Lab, a market intelligence firm for sportstech, is today announcing a strategic partnership with Athleta-Ed, an edtech company that provides sports curriculum to universities. Unveiled today at the SportsZone during the annual Consumer Electronics Show, the new alliance enables Athleta-Ed and its academic partners to offer Sports Innovation Lab's proprietary software featuring 4,000 company profiles and continuous insights, market maps, and intelligent resources about the sportstech ecosystem. Athleta-Ed now joins other major sports leagues, teams, and tech companies that work with Sports Innovation Lab to assess and shape the future of sports.

The strategic alliance underscores Athleta-Ed and Sports Innovation Lab's awareness that tech innovation is the key differentiator for global sports. Sports business professionals who utilize Sports Innovation Lab's software also recognize this and are able to make more informed decisions related to trends about quantified athletes, smart venues, immersive media, next-gen sponsorships and e-sports. Through Athleta-Ed, students will have the opportunity to access the same continuous insights used daily by professional leagues and teams as well as executives in adjacent industries that impact the future fan.

"Sportstech education is a key component to driving future innovation within the sports industry," said Sports Innovation Lab CEO Angela Ruggiero. "There's no question that we need to empower the next generation of sports business professionals if the industry wants to continue to thrive. Athleta-Ed shares this vision with us, and that's why we couldn't be more excited about this new partnership."

"Integrating Sports Innovation Lab's research into Athleta-Ed's curriculum gives students a significant advantage to understanding the sportstech landscape," said Hany Syed, CEO. "Our academic partners and students will be able to stay on top of the same trends sports business professionals are carefully monitoring, allowing them to have an informed and unique perspective on the future of the sports industry."

About Sports Innovation Lab

Sports Innovation Lab is a market intelligence company, powered by data. With its all-in-one software platform, Sports Innovation Lab mines thousands of data points to deliver continuous insights on sportstech market trends. The company's mission is to empower global sports business executives to transform the industry – through data, insights, and a dynamic network of their peers. The company is led by co-founders Angela Ruggiero, a four-time Olympian and former IOC board member, and Josh Walker, a serial entrepreneur and former Forrester executive. For more information, visit

About Athleta-Ed

Athleta-Ed is a technology company that partners with business schools to create and deliver an online bachelor's business curriculum with a concentration in sports. The company works with leaders from the sports industry to create its proprietary business of sports content to be tailored for traditional business school courses. Athleta-Ed develops its program to address the market opportunity within the sports industry as well as leverage the sports industry as a driver of other industries. Learn more at

For more information, contact:

Abe Stein Director of Content Sports Innovation Lab

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