Blinkfire Analytics Brings New Media Expertise to the Next-Gen Sponsorship Leadership Board with a Board Seat
Boston, MA. (November 14, 2019)__
Blinkfire Analytics is joining the Sports Innovation Lab’s Sponsorship Leadership Board, bringing their unique experience and perspective with measuring sponsorship ROI across social media, digital, web, and Advanced TV using their own proprietary technology. The seat will be held by Blinkfire’s Vice President of Global Sales and Business Development, Jeff Mirmelstein.
The Sponsorship Leadership board launched in September, with the inaugural meeting at the NHL offices in New York City. At the meeting, the group discussed the challenges and opportunities in sports sponsorship as a consequence of innovations in fan engagement.
“We’re excited to have Blinkfire Analytics join the board, as they will bring a unique perspective to the group,” said Sports Innovation Lab CEO, Angela Ruggiero. “Data and analytics will play a major role in the evolution of sports sponsorship in the future, and Blinkfire Analytics is operating at the center of that sector.”
Announcing their participation on the board, Blinkfire Analytics said, “We’re proud to not only lend our own insights and expertise to the industry, but also participate through dialogue, research, and disruption in a way that enables unique opportunities.”
In the coming months, the board will be having facilitated conversations about the future of sponsorship and will produce custom research reports on the state of sponsorship and the future of the industry.
To learn more about the Sponsorship Media Leadership Board, head to www.sportsilab.com.
About Sports Innovation Lab
The Sports Innovation Lab prepares the industry for the New Age of Sport with a market intelligence platform that continuously mines the global sports technology market for trends. Our customers have an edge when it comes to winning the Fluid Fan and investing in the future.
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About Blinkfire Analytics Blinkfire Analytics is a SaaS platform that evaluates sports, media, and entertainment sponsorships across social media, digital, web, and Advanced TV/OTT distribution channels. Using artificial intelligence, machine learning, and proprietary, patented computer vision technology, they measure media value and partnership impact for rights holders, players, agents, and brands.
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