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Since the deregulation of sports betting in the United States, there has been renewed energy around this corner of the industry. But what will sports betting be like in the Age of the Fluid Fan?
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In our latest report, A New Age of Sports, we introduce the Age of the Fluid Fan. But what is Fluid Fandom, and why does the sports industry need to wake up to this change?
A new report explains how the rapid evolution of technology will create fans that are continually evolving and open to change
Hollywood tells stories that aren’t tied to any one event or format. Sports can learn from Hollywood and Avengers: Endgame and the Marvel Cinematic Universe are perfect examples of a comprehensive media strategy across different forms of Immersive Media.
For sports fans, watching video will no longer be enough. The sports media industry will need to start paying attention to interactive design. The good news, they don’t have to look too far. Video game design provides a great roadmap.
The perennial golf major gave the sports world drama, and a new yardstick for measuring interactive OTT.
Industry executives join the Smart Venue Leadership Board to chart the future of venue technology and fan experience
We leverage our software to scan all the signals in the sports-tech industry. We identify the companies, people, and technologies that are trending, and then tell you why they matter.
One of the biggest media events of the last weekend didn't involve football.