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Sports Innovation Lab Forms Athlete-Driven Media Leadership Board, Kicks Off at CES

From the floor of the Sports Technology Lounge at the Consumer Electronics Show [CES], Sports Innovation Lab announces the formation of a brand new leadership board focusing on the role athlete data will play with innovation in sports media. Comprised of some of the industry's most prominent executives, the Athlete-Driven Media Leadership Board will hold its first, in-person meeting at CES, where discussion topics will include:

“All of our research into human performance technology has shown that there is a divide occurring in the sports industry, with one group focusing on competition, while the other group is looking into how athlete data will change the way consumers experience sports through media,” said Sports Innovation Lab CEO and Olympic Hall of Fame athlete Angela Ruggiero. “We recognize that the sports industry needs to take a close hard look at all the ways Fluid Fans™ are changing behaviors and identify opportunities for integrating athlete data into the sports media process.”

As with all the Sports Innovation Lab Leadership Boards, senior executives from across the sports industry will come together to tackle major questions that impact how sports will address the changing expectations and shifting behaviors of Fluid Fans. Leadership board seats are invite-only, and executives are chosen for their influence on the sports industry from across sectors.

The executives joining the Athlete-Driven Media Board are:



The executives on the Athlete Driven Media Leadership Board join an exclusive roster of thought-leaders from four other leadership board initiatives started by the Sports Innovation Lab: the Smart Venue Leadership Board, the Next-Generation Sponsorship Leadership Board, and the Immersive Media Leadership Board. Companies represented in those boards include the NFL, USC Center for Body Computing, ORIG3N, Atavus, Teamworks, Orreco, Chicago Cubs, The University of Michigan, The Goldwater Group, TD Garden, Venuetize, Armored Things, Ticketmaster, CLEAR, Legends, Aramark, the Dow Chemical Company, Satisfi Labs, Rossetti, Oak View Group, Fancam, Oracle Food and Beverage, Visa, JMA Wireless, Intel, LiveLike, Yahoo Sports, Cox, Dow Jones Sports, Nikkei, the Bundesliga, and Sportradar.

About Sports Innovation Lab

Sports Innovation Lab is leading a sports research revolution. Sports Innovation Lab exist to educate clients on the technological possibilities for their brand and how to ultimately drive value to the end consumer: the Fluid Fans™. They inspire brands to create bold fan experiences through data-driven technology insights and industry-leading research. Visit and follow on LinkedIn.

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