Hollywood tells stories that aren’t tied to any one event or format. Sports can learn from Hollywood and Avengers: Endgame and the Marvel Cinematic Universe are perfect examples of a comprehensive media strategy across different forms of Immersive Media.
Read More ›
For sports fans, watching video will no longer be enough. The sports media industry will need to start paying attention to interactive design. The good news, they don’t have to look too far. Video game design provides a great roadmap.