The NBA is experimenting with microtransactions on their mobile app, and it's an aggressive approach to dividing sports content for discrete consumption.
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For many, contemporary esports content is inscrutable, and this could ultimately hamper market growth. Enter digital racing. The key to the future of esports may be in digital motorsports.
It might seem like esports developed overnight, but it is a successful offshoot of a $100B video game industry.