In 2019, we told you about the Fluid Fan, and how they are defined by continuous change. This year, we’re getting the sports industry ready for Fluid FanTM behaviors by redefining fan engagement.
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The latest leadership board from the Sports Innovation Lab is bringing together cutting-edge organizations to define immersive media and evaluate the changing sports media landscape.
Since the deregulation of sports betting in the United States, there has been renewed energy around this corner of the industry. But what will sports betting be like in the Age of the Fluid Fan?
Legalized sports betting has the potential to create a seismic shift in the US. But are sports organizations ready for its impact?