The latest leadership board from the Sports Innovation Lab is bringing together cutting-edge organizations to define immersive media and evaluate the changing sports media landscape.
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For sports fans, watching video will no longer be enough. The sports media industry will need to start paying attention to interactive design. The good news, they don’t have to look too far. Video game design provides a great roadmap.
For many, contemporary esports content is inscrutable, and this could ultimately hamper market growth. Enter digital racing. The key to the future of esports may be in digital motorsports.
At the Olympics, we're seeing a shift to new integrated technology partnerships on display with the TOP sponsors and their activations.
Services like Twitch are changing the way viewers are consuming video content: Audiences will expect features that provide interactivity.
CES Sports Zone, a sports technology themed space at CES, is launching this January in partnership with the Sports Innovation Lab
Consumers have access to high-end equipment that can produce studio-quality broadcasts. This breakdown of streaming technology shows how a streamer gets their signal out to the world.
The growth of esports provides opportunities to learn about the future of fan engagement in professional sports.
Diving into audience metrics: Why esports viewership numbers are inflated and their comparison to Nielsen ratings is flawed.
The recent surge of investment in esports has been making headlines around the globe, but for many potential stakeholders big questions still loom about what esports is and how it functions.