For many, contemporary esports content is inscrutable, and this could ultimately hamper market growth. Enter digital racing. The key to the future of esports may be in digital motorsports.
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At the Olympics, we're seeing a shift to new integrated technology partnerships on display with the TOP sponsors and their activations.
The recent surge of investment in esports has been making headlines around the globe, but for many potential stakeholders big questions still loom about what esports is and how it functions.
It might seem like esports developed overnight, but it is a successful offshoot of a $100B video game industry.