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Sports may be on hold, but athletes are pushing on.
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A recent report published by Leaders in partnership with Verizon Media is filled with data that signals Fluid Fans are here, and the sports industry will need to accommodate them.
In 2019, we told you about the Fluid Fan, and how they are defined by continuous change. This year, we’re getting the sports industry ready for Fluid FanTM behaviors by redefining fan engagement.
Sports gambling and gaming expert, Dr. Laila Mintas, joins the Sports Innovation Lab Advisory Board
Sports betting is on the horizon in the United States, but what still needs to be done for success, and why is betting so important to the growth of the industry?
The latest leadership board from the Sports Innovation Lab is bringing together cutting-edge organizations to define immersive media and evaluate the changing sports media landscape.
The Premier Lacrosse League held their first weekend of competitions, and we breakdown how the league is positioned to compete in a New Age of Sports.
Since the deregulation of sports betting in the United States, there has been renewed energy around this corner of the industry. But what will sports betting be like in the Age of the Fluid Fan?
In our latest report, A New Age of Sports, we introduce the Age of the Fluid Fan. But what is Fluid Fandom, and why does the sports industry need to wake up to this change?
Hollywood tells stories that aren’t tied to any one event or format. Sports can learn from Hollywood and Avengers: Endgame and the Marvel Cinematic Universe are perfect examples of a comprehensive media strategy across different forms of Immersive Media.
For sports fans, watching video will no longer be enough. The sports media industry will need to start paying attention to interactive design. The good news, they don’t have to look too far. Video game design provides a great roadmap.
The perennial golf major gave the sports world drama, and a new yardstick for measuring interactive OTT.