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Since the deregulation of sports betting in the United States, there has been renewed energy around this corner of the industry. But what will sports betting be like in the Age of the Fluid Fan?
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In our latest report, A New Age of Sports, we introduce the Age of the Fluid Fan. But what is Fluid Fandom, and why does the sports industry need to wake up to this change?
Hollywood tells stories that aren’t tied to any one event or format. Sports can learn from Hollywood and Avengers: Endgame and the Marvel Cinematic Universe are perfect examples of a comprehensive media strategy across different forms of Immersive Media.
For sports fans, watching video will no longer be enough. The sports media industry will need to start paying attention to interactive design. The good news, they don’t have to look too far. Video game design provides a great roadmap.
The perennial golf major gave the sports world drama, and a new yardstick for measuring interactive OTT.
One of the biggest media events of the last weekend didn't involve football.
Inaugural Athlete Data Leadership Board Features Leaders from Leagues, Tech, and Academia
Students interested in the business of sports can access Sports Innovation Lab's industry-leading data and insights to help shape the future of sports
Here's a quick look back at 2018 and some of the trends that shaped the Sports-Tech sector
Immersive Media Sports Signals Week of December 10th 2018
Sports Signal Immersive Media Week of Dec 3rd
Sports Innovation Lab develops Immersive Media Diamond