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Sports betting is on the horizon in the United States, but what still needs to be done for success, and why is betting so important to the growth of the industry?
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The Premier Lacrosse League held their first weekend of competitions, and we breakdown how the league is positioned to compete in a New Age of Sports.
Since the deregulation of sports betting in the United States, there has been renewed energy around this corner of the industry. But what will sports betting be like in the Age of the Fluid Fan?
In our latest report, A New Age of Sports, we introduce the Age of the Fluid Fan. But what is Fluid Fandom, and why does the sports industry need to wake up to this change?
Hollywood tells stories that aren’t tied to any one event or format. Sports can learn from Hollywood and Avengers: Endgame and the Marvel Cinematic Universe are perfect examples of a comprehensive media strategy across different forms of Immersive Media.
For sports fans, watching video will no longer be enough. The sports media industry will need to start paying attention to interactive design. The good news, they don’t have to look too far. Video game design provides a great roadmap.
The perennial golf major gave the sports world drama, and a new yardstick for measuring interactive OTT.
One of the biggest media events of the last weekend didn't involve football.
Here's a quick look back at 2018 and some of the trends that shaped the Sports-Tech sector
Sports Innovation Lab develops Immersive Media Diamond
Legalized sports betting has the potential to create a seismic shift in the US. But are sports organizations ready for its impact?
Technology is changing the sports sponsorship process. From strategy and partner negotiation, through activation and evaluation, emerging tech presents opportunities and challenges. In the face of this change, what’s the best approach to integration?