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Technology is changing the sports sponsorship process. From strategy and partner negotiation, through activation and evaluation, emerging tech presents opportunities and challenges. In the face of this change, what’s the best approach to integration?
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This week, we talked with Stephen Sidlo from Engage Digital Partners about his experiences with promoting innovative solutions in sports.
The next generation of sports fans come to sports with different expectations for how they consume media and what they want from their entertainment. Sports that don't address those expectations are going to be left wondering where all their fans went.
In our second Unpacking Innovation interview we talk with Pete Scott, Vice President of Emerging Media and Innovation at Turner Studios.
The Smart Venue's future-proof strategy is built around initiatives that prioritize speed, security and sustainability. Our three-pronged strategy empowers venue operators to optimize their resources and be more decisive in planning for the future.
Here’s the reasons why the $154 Million dollar contract for LeBron to play with the Lakers is about so much more than wins and losses.
Innovation at your company cannot be an afterthought, nor just a new responsibility assigned to existing staff. Meaningful technology innovation requires a "inside-out market research" plan.
The World Cup kicked off last week with Immersive Media content and activations designed around our three essential Immersive Media criteria: content that is social, accessible, and interactive.
For the first in a series of interviews with innovation professionals, we've connected with Scott Kirsner, Editor and Co-founder of Innovation Leader.
We've been following the Golden Knights closely this year, as they lead the way in innovation in just their first year on ice.
Immersive Media, and the principles that define it, will change how we consume sports over the next decade, but what does it really mean to say that media is immersive?
Garmin’s latest smartwatch designs, and their approach to digital training, give us a view into the future of the wearable market