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There's a new corporate leadership position focused on innovation, and the sports industry should be taking some notes.
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A handful of companies are focusing on innovations in hydration technology, but the market is still new and there's need for maturation.
The youth sports market continues to gain attention as more credible hardware and software companies move into the space
The NBA is experimenting with microtransactions on their mobile app, and it's an aggressive approach to dividing sports content for discrete consumption.
Fans spend a lot of game-day waiting in line. Venue apps help by speeding up stadium entry, concessions ordering and wayfinding. These services come with a pricetag, but even the world's most valuable franchises have some work to do.
We've been bullish on the next wave of wearables changing athlete performance. However, we remain skeptical that form factors that focus on wrist worn devices will have a meaningful impact or staying power in the market.
For many, contemporary esports content is inscrutable, and this could ultimately hamper market growth. Enter digital racing. The key to the future of esports may be in digital motorsports.
The sports technology market is charging full steam ahead. However, an innovative idea does not determine longevity, it must be matched with a plan to cost-effectively scale technology infrastructure.
Smart money is on investors who see the bigger picture - beyond sport - and step up to guide this market's growth
By pivoting away from 360 video and focusing on interactivity, sports content producers will need to radically reimagine sports experiences
At the Olympics, we're seeing a shift to new integrated technology partnerships on display with the TOP sponsors and their activations.
While most of the major players fixate on the professional and collegiate leagues, teams, and players, smart companies are recognizing that there's massive opportunity in the more grassroots youth sports market.