For many, contemporary esports content is inscrutable, and this could ultimately hamper market growth. Enter digital racing. The key to the future of esports may be in digital motorsports.
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At the Olympics, we're seeing a shift to new integrated technology partnerships on display with the TOP sponsors and their activations.
Sports Innovation Lab partnering with WeWork on themed co-working space
Light-field technology promises to create deeper and more engaging fan experiences.
Consumers have access to high-end equipment that can produce studio-quality broadcasts. This breakdown of streaming technology shows how a streamer gets their signal out to the world.
The growth of esports provides opportunities to learn about the future of fan engagement in professional sports.
Wearables today are generation 1.0. Here’s what we think generation 2.0 needs to do.
We’ve prioritized the Quantified Athlete trend for several important reasons.