In 2019, we told you about the Fluid Fan, and how they are defined by continuous change. This year, we’re getting the sports industry ready for Fluid FanTM behaviors by redefining fan engagement.
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Since the deregulation of sports betting in the United States, there has been renewed energy around this corner of the industry. But what will sports betting be like in the Age of the Fluid Fan?
The NBA is experimenting with microtransactions on their mobile app, and it's an aggressive approach to dividing sports content for discrete consumption.
By pivoting away from 360 video and focusing on interactivity, sports content producers will need to radically reimagine sports experiences
5G is being tested at the Olympics, and the the tech world is watching. Will the major trial of the networking technology help usher in a new era of 5G deployment in stadiums and arenas?
Light-field technology promises to create deeper and more engaging fan experiences.
Immersive Media - New Content, New Channels, New Format
With greater access, women's sports will attract and retain more fans -- ones that used to be inaccessible.