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The World Cup kicked off last week with Immersive Media content and activations designed around our three essential Immersive Media criteria: content that is social, accessible, and interactive.
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For the first in a series of interviews with innovation professionals, we've connected with Scott Kirsner, Editor and Co-founder of Innovation Leader.
Next-Generation Agencies will need to focus on technology, and The Global Sports Venture Studio is the latest entrant into the space.
We’re as excited as anyone about the announcement of the 2026 World Cup taking place in North America. Eight years feels like a long time, but here’s what we believe you’ll see in sports-tech at the North America hosted contest.
We've been following the Golden Knights closely this year, as they lead the way in innovation in just their first year on ice.
There's a new corporate leadership position focused on innovation, and the sports industry should be taking some notes.
The sports technology market is charging full steam ahead. However, an innovative idea does not determine longevity, it must be matched with a plan to cost-effectively scale technology infrastructure.
Smart money is on investors who see the bigger picture - beyond sport - and step up to guide this market's growth
At the Olympics, we're seeing a shift to new integrated technology partnerships on display with the TOP sponsors and their activations.
While most of the major players fixate on the professional and collegiate leagues, teams, and players, smart companies are recognizing that there's massive opportunity in the more grassroots youth sports market.
Interested in helping us make Boston the world's center for sports tech? Come out to our open house to hear the vision, and learn how you can help shape the future of sport.
Sports Innovation Lab partnering with WeWork on themed co-working space