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Technology is changing the sports sponsorship process. From strategy and partner negotiation, through activation and evaluation, emerging tech presents opportunities and challenges. In the face of this change, what’s the best approach to integration?
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Technology is radically changing sports sponsorship. To find out how, download our new Next-Generation Sponsorship trend report now.
This week, we talked with Stephen Sidlo from Engage Digital Partners about his experiences with promoting innovative solutions in sports.
The next generation of sports fans come to sports with different expectations for how they consume media and what they want from their entertainment. Sports that don't address those expectations are going to be left wondering where all their fans went.
In our second Unpacking Innovation interview we talk with Pete Scott, Vice President of Emerging Media and Innovation at Turner Studios.
Here’s the reasons why the $154 Million dollar contract for LeBron to play with the Lakers is about so much more than wins and losses.
Innovation at your company cannot be an afterthought, nor just a new responsibility assigned to existing staff. Meaningful technology innovation requires a "inside-out market research" plan.
The World Cup kicked off last week with Immersive Media content and activations designed around our three essential Immersive Media criteria: content that is social, accessible, and interactive.
For the first in a series of interviews with innovation professionals, we've connected with Scott Kirsner, Editor and Co-founder of Innovation Leader.
Next-Generation Agencies will need to focus on technology, and The Global Sports Venture Studio is the latest entrant into the space.
We’re as excited as anyone about the announcement of the 2026 World Cup taking place in North America. Eight years feels like a long time, but here’s what we believe you’ll see in sports-tech at the North America hosted contest.
We've been following the Golden Knights closely this year, as they lead the way in innovation in just their first year on ice.