For sports fans, watching video will no longer be enough. The sports media industry will need to start paying attention to interactive design. The good news, they don’t have to look too far. Video game design provides a great roadmap.
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If you're in sports media and not paying attention to Fortnite, you better start.
The NBA is experimenting with microtransactions on their mobile app, and it's an aggressive approach to dividing sports content for discrete consumption.