The latest leadership board from the Sports Innovation Lab is bringing together cutting-edge organizations to define immersive media and evaluate the changing sports media landscape.
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For sports fans, watching video will no longer be enough. The sports media industry will need to start paying attention to interactive design. The good news, they don’t have to look too far. Video game design provides a great roadmap.
The perennial golf major gave the sports world drama, and a new yardstick for measuring interactive OTT.