The Coca Cola Company

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Next-Generation Sponsorship Sports Signals Week of November 12, 2018

Next-Generation Sponsorship Sports Signals Week of November 12, 2018

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Moving Toward Integrated Tech Partnerships

At the Olympics, we're seeing a shift to new integrated technology partnerships on display with the TOP sponsors and their activations.

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  1. 23andMe (2)
  2. 8i (1)
  3. AECOM (1)
  4. AEG (1)
  5. AMP Recover (2)
  6. Activision Blizzard (2)
  7. Affinity Sports (1)
  8. Agencies (2)
  9. Alibaba Group (3)
  10. Amazon (5)
  11. Anheuser-Busch InBev (1)
  12. Apollo V2 (2)
  13. Apparel & Merchandise (1)
  14. Apple (3)
  15. Armored Things (2)
  16. Artificial Intelligence (1)
  17. Atavus (3)
  18. Athleta-Ed (1)
  19. Athlete Data Management Systems (3)
  20. Athlete Performance Platforms (2)
  21. Athlete Performance Systems (10)
  22. AthleteMonitoring (2)
  23. Athletigen (1)
  24. Athos (1)
  25. Atlanta United FC (1)
  26. Audience Profiling (2)
  27. Audience Segmentation (1)
  28. Avegant (1)
  29. Aventus (1)
  30. Aydrate (1)
  31. Baltimore Orioles (1)
  32. Baseline Athlete Diagnostics (6)
  33. Beddit (1)
  34. Bellabeat (1)
  35. Betting & Gambling (3)
  36. Beyond Sports (1)
  37. Bigfoot Hoops (1)
  38. Biometric Data Monitoring (2)
  39. Black Sage (1)
  40. Blinkfire Analytics (1)
  41. Block Six Analytics (1)
  42. Blue Sombrero (1)
  43. Bose (1)
  44. Brand Sponsors (3)
  45. Brizi (1)
  46. Budweiser (1)
  47. Bundesliga (1)
  48. Burst (1)
  49. CES 2018 (1)
  50. CES 2019 (1)
  51. CLEAR (1)
  52. CaptainU (2)
  53. Catapult Sports (1)
  54. ChyronHego (1)
  55. Cisco (2)
  56. CoachMePlus (2)
  57. CoachTube (1)
  58. CoachUp (1)
  59. Coaches Tribune (1)
  60. Cognitive Training Applications (2)
  61. Comcast (2)
  62. Connected Device (1)
  63. Consumer Electronics Show (1)
  64. Content Acquisition (1)
  65. Content Delivery (1)
  66. Content Monetization (2)
  67. Content Processing & Enhancement (4)
  68. Content Production (1)
  69. CruitCast (1)
  70. Dedrone (1)
  71. Delaware North (1)
  72. Digital Signage (2)
  73. Dignity Health Sports Park (1)
  74. Discord (2)
  75. Discovery (1)
  76. DraftFuel (1)
  77. DraftKings (2)
  78. EDGE10 (2)
  79. ESL - Electronic Sports League (2)
  80. ESPN (4)
  81. Electronic Arts (3)
  82. Eleven Sports Network (2)
  83. Engagement (3)
  84. English Premier League (2)
  85. Ephesus Lighting (1)
  86. Epic Games (2)
  87. Esports (33)
  88. Esports Digital Fan Engagement & Media Consumption (10)
  89. Esports Event Management (5)
  90. Esports Game Development & Software Distribution (6)
  91. Esports Platforms & Services (4)
  92. Events (4)
  93. Evolve Basketball App (1)
  94. Extreme Networks (1)
  95. FOX Sports (3)
  96. Facebook (1)
  97. Fan Engagement (1)
  98. Fan Services (5)
  99. Fancam (1)
  100. Fatigue Science (1)
  101. FieldLevel (1)
  102. Fitbit (3)
  103. FloSports (2)
  104. Fossil (1)
  105. Fox Corporation (3)
  106. Fusion Sport (2)
  107. Futures Sport (1)
  108. GOALLINE (1)
  109. GUTS Tickets (1)
  110. GameChanger (1)
  111. Garmin (3)
  112. Gatorade Sports Science Institute (3)
  113. Genius Sports (1)
  114. Genvid Technologies (2)
  115. Go4it (1)
  116. Google (2)
  117. Gracenote (1)
  118. GraphWear Technologies (1)
  119. GumGum (2)
  120. HTC VIVE (1)
  121. Habit (1)
  122. Halo Neuroscience (1)
  123. Helix (1)
  124. Herta (1)
  125. Hidrate Spark (1)
  126. Hookit (2)
  127. Huami (1)
  128. HypeVR (1)
  129. IBM (4)
  130. IOC (1)
  131. Immersive Media (50)
  132. Impact Protection Equipment (1)
  133. Infinite Peripherals (1)
  134. Innovation (1)
  135. Insight (68)
  136. Intel (10)
  137. Jawbone (1)
  138. Johnson Controls (1)
  139. Jumbotron (1)
  140. KYCK (1)
  141. Kenzen (1)
  142. Kinduct Technologies (3)
  143. Kiswe Mobile (1)
  144. LA 2024 (1)
  145. LISNR (1)
  146. LVL (1)
  147. La Liga (1)
  148. Laundry Service (1)
  149. LemonAid (1)
  150. LiveLike (1)
  151. LiveStyled (1)
  152. Los Angeles Galaxy (1)
  153. Lytro (1)
  154. MGM Resorts International (1)
  155. MLBAM (2)
  156. MLG - Major League Gaming (1)
  157. MVPindex (2)
  158. Machine Learning & AI (1)
  159. Maestro.io (4)
  160. Magic Leap (1)
  161. Major League Baseball (2)
  162. Major League Soccer (1)
  163. Measurement & Analysis (1)
  164. Media & Data Capture (8)
  165. Media Consumption & Engagement (7)
  166. Microsoft (1)
  167. Mixed Reality (1)
  168. Mode Sensors (1)
  169. Monetization (2)
  170. Motion Capture Systems (1)
  171. Movesense (1)
  172. MyDefence (1)
  173. NAC eSports (1)
  174. NEP Group (1)
  175. NHLPA (1)
  176. NVIDIA (3)
  177. National Basketball Association (4)
  178. National Football League (6)
  179. National Hockey League (4)
  180. New Balance (1)
  181. New Jersey Devils (1)
  182. New York Red Bulls (1)
  183. New York Yankees (1)
  184. News (28)
  185. Next-Gen Sponsorship (32)
  186. Nike (2)
  187. Nix (1)
  188. Nobo (1)
  189. None (26)
  190. OTOY (2)
  191. Oak View Group (2)
  192. Octagon (5)
  193. Oculus (1)
  194. Olympic Channel (2)
  195. Olympics (2)
  196. Orig3n (3)
  197. Orreco (1)
  198. Panasonic (2)
  199. PlaySight (1)
  200. Player Tracking Systems (3)
  201. Pointstreak Sports Technologies (1)
  202. Populous (1)
  203. Premier Lacrosse League (1)
  204. PrimeTime Sports (1)
  205. Professional Golfers' Association (1)
  206. Promethean TV (3)
  207. Psyonix (1)
  208. Quantified Athlete (43)
  209. Quantified Self (1)
  210. RISE (1)
  211. RaceWire (1)
  212. RallyMe (1)
  213. ReST (1)
  214. Recreational Sports & Fitness (1)
  215. Red Bull Media House (1)
  216. Retail (1)
  217. Riddell Sports (1)
  218. Riot Games (2)
  219. Roku (1)
  220. Ruckus Wireless (1)
  221. SAP (3)
  222. STACK (1)
  223. STATSports (1)
  224. STIC18 (1)
  225. Samsung (6)
  226. Schneider Electric (1)
  227. Scout (2)
  228. ScoutDay (1)
  229. Sense Arena (1)
  230. Service Design & Venue Analytics (3)
  231. Sixty Hydration Monitor (1)
  232. Sky (1)
  233. Sleep Shepherd (1)
  234. Smart City (1)
  235. Smart Devices and Equipment (1)
  236. Smart Venue (35)
  237. Smart Venue Operations (7)
  238. Snap (1)
  239. Spalk (1)
  240. Sparta Science (3)
  241. Splash Hydration (1)
  242. SplitmediaLabs (2)
  243. SponServe (1)
  244. Sponsorship Activation (1)
  245. Sportradar (1)
  246. Sports Media Network (1)
  247. Sports Signals (12)
  248. SportsCastr (2)
  249. SportsEngine (1)
  250. Stack Sports (1)
  251. Stage TEN (2)
  252. Strava (1)
  253. Streaming & OTT (3)
  254. Stryd (1)
  255. StubHub (1)
  256. Student Sports (1)
  257. Sukhoi Civil Aircraft (1)
  258. TESPA (1)
  259. Team Connect (formerly Bonzi) (1)
  260. TeamUnify (1)
  261. Teamworks (1)
  262. Tencent (1)
  263. The Coca-Cola Company (2)
  264. Ticketmaster (3)
  265. Toronto FC (1)
  266. Toronto Maple Leafs (1)
  267. Toronto Raptors (1)
  268. Tourney Machine (1)
  269. Turner Sports (1)
  270. Turtle Entertainment (1)
  271. Twitch (9)
  272. Twitter (2)
  273. UPGRADED (1)
  274. Uber (1)
  275. VOKE (1)
  276. Valencell (1)
  277. Valve Corporation (1)
  278. Varjo (1)
  279. VenueNext (1)
  280. Venuetize (1)
  281. Verizon (2)
  282. WHOOP (5)
  283. WaitTime (1)
  284. Wasserman (1)
  285. WeWork (2)
  286. Wearable Data Capture (1)
  287. Wearables & Motion Tracking (14)
  288. Wearables for Fitness (3)
  289. Wearables for Healthcare and Research (3)
  290. Wearables for Sports (4)
  291. Whistle Sports (1)
  292. Xperiel (1)
  293. YinzCam (1)
  294. Youth Sports Management (1)
  295. Zebra Technologies (1)
  296. Zoomph (1)
  297. adidas (1)
  298. audience (1)
  299. business (1)
  300. ces (1)
  301. content (1)
  302. disruptive theory (1)
  303. esports (2)
  304. gaming (1)
  305. go90 (1)
  306. live stream (1)
  307. neo 360 (1)
  308. nielsen (1)
  309. nielsen ratings (1)
  310. ratings (1)
  311. regional sports network (1)
  312. rsn (1)
  313. sport (1)
  314. sports venue (1)
  315. sportstech (1)
  316. stream (1)
  317. streaming (2)
  318. tv (1)
  319. tv ratings (1)
  320. twitch (1)
  321. twitch analytics (1)
  322. video games (1)
  323. wearables (2)