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Beware the Hype Machine: Sports Ratings Vs. Esports Viewers

Diving into audience metrics: Why esports viewership numbers are inflated and their comparison to Nielsen ratings is flawed.

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  1. 21st Century Fox (3)
  2. 23andMe (2)
  3. 8i (1)
  4. AECOM (1)
  5. AEG (1)
  6. AMP Sport (2)
  7. Activision Blizzard (2)
  8. Affinity Sports (1)
  9. Agencies (2)
  10. Alibaba Group (3)
  11. Amazon (5)
  12. Apollo MIS (2)
  13. Apparel & Merchandise (1)
  14. Apple (3)
  15. Armored Things (2)
  16. Artificial Intelligence (1)
  17. Atavus (3)
  18. Athleta-Ed (1)
  19. Athlete Data Management Systems (3)
  20. Athlete Data Processing (1)
  21. Athlete Performance Platforms (2)
  22. Athlete Performance Systems (10)
  23. AthleteMonitoring (2)
  24. Athletigen (1)
  25. Athos (1)
  26. Atlanta United FC (1)
  27. Audience Profiling (2)
  28. Avegant (1)
  29. Aventus (1)
  30. Aydrate (1)
  31. Baltimore Orioles (1)
  32. Baseline Athlete Diagnostics (6)
  33. Beddit (1)
  34. Bellabeat (1)
  35. Betting & Gambling (2)
  36. Bigfoot Hoops (1)
  37. Biometric Data Monitoring (2)
  38. Black Sage Technologies (1)
  39. Blinkfire Analytics (1)
  40. Block Six Analytics (1)
  41. Blue Sombrero (1)
  42. Bose (1)
  43. Brand Sponsors (3)
  44. Brizi (1)
  45. Budweiser (1)
  46. Bundesliga (1)
  47. Burst (1)
  48. CES 2018 (1)
  49. CES 2019 (1)
  50. CLEAR (1)
  51. CaptainU (2)
  52. Catapult Sports (1)
  53. ChyronHego (1)
  54. Cisco (2)
  55. CoachMePlus (2)
  56. CoachTube (1)
  57. CoachUp (1)
  58. Coaches Tribune (1)
  59. Cognitive Baseline Testing (1)
  60. Cognitive Training Applications (2)
  61. Comcast (2)
  62. Consumer Electronics Show (1)
  63. Content Processing & Enhancement (3)
  64. CruitCast (1)
  65. Dedrone (1)
  66. Delaware North (1)
  67. Digital Signage (1)
  68. Discord (2)
  69. Discovery (1)
  70. DraftFuel (1)
  71. DraftKings (2)
  72. EDGE10 (2)
  73. ESL - Electronic Sports League (2)
  74. ESPN (4)
  75. Electronic Arts (3)
  76. Eleven Sports Network (2)
  77. Engagement (1)
  78. English Premier League (2)
  79. Ephesus Lighting (1)
  80. Epic Games (2)
  81. Esports (28)
  82. Esports Digital Fan Engagement & Media Consumption (8)
  83. Esports Event Management (5)
  84. Esports Game Development & Software Distribution (5)
  85. Esports Platforms & Services (4)
  86. Events (4)
  87. Evolve Basketball App (1)
  88. Extreme Networks (1)
  89. FOX Sports (3)
  90. Facebook (1)
  91. Fan Engagement (1)
  92. Fan Services (5)
  93. Fancam (1)
  94. Fatigue Science (1)
  95. FieldLevel (1)
  96. Fitbit (3)
  97. FloSports (2)
  98. Fossil (1)
  99. Fusion Sport (2)
  100. Futures Sport (1)
  101. GOALLINE (1)
  102. GUTS Tickets (1)
  103. GameChanger (1)
  104. Garmin (3)
  105. Gatorade Sports Science Institute (3)
  106. Genius Sports (1)
  107. Genvid Technologies (1)
  108. Go4it (1)
  109. Google (2)
  110. Gracenote (1)
  111. GraphWear Technologies (1)
  112. GumGum (2)
  113. HTC VIVE (1)
  114. Habit (1)
  115. Halo Neuroscience (1)
  116. Helix (1)
  117. Herta (1)
  118. Hidrate Spark (1)
  119. Hookit (2)
  120. Huami (1)
  121. HypeVR (1)
  122. IBM (3)
  123. IOC (1)
  124. Immersive Media (41)
  125. Impact Protection Equipment (1)
  126. Infinite Peripherals (1)
  127. Innovation (1)
  128. Insight (59)
  129. Intel (10)
  130. Jawbone (1)
  131. Johnson Controls (1)
  132. Jumbotron (1)
  133. KYCK (1)
  134. Kenzen (1)
  135. Kinduct Technologies (3)
  136. Kiswe Mobile (1)
  137. LA 2024 (1)
  138. LA Galaxy (1)
  139. LISNR (1)
  140. LVL (1)
  141. La Liga (1)
  142. Laundry Service (1)
  143. LemonAid (1)
  144. LiveLike (1)
  145. LiveStyled (1)
  146. Lytro (1)
  147. MGM Resorts International (1)
  148. MLBAM (2)
  149. MLG - Major League Gaming (1)
  150. MVPindex (2)
  151. Machine Learning & AI (1)
  152. Maestro.io (3)
  153. Magic Leap (1)
  154. Major League Baseball (2)
  155. Major League Soccer (1)
  156. Measurement & Analysis (1)
  157. Media & Data Capture (6)
  158. Media Consumption & Engagement (6)
  159. Microsoft (1)
  160. Mode Sensors (1)
  161. Motion Capture Systems (1)
  162. Movesense (1)
  163. MyDefence (1)
  164. NAC eSports (1)
  165. NHLPA (1)
  166. NVIDIA (3)
  167. National Basketball Association (4)
  168. National Football League (6)
  169. National Hockey League (4)
  170. New Balance (1)
  171. New Jersey Devils (1)
  172. New York Red Bulls (1)
  173. New York Yankees (1)
  174. News (20)
  175. Next-Gen Sponsorship (28)
  176. Nike (2)
  177. Nix (1)
  178. Nobo (1)
  179. None (19)
  180. OTOY (2)
  181. Oak View Group (2)
  182. Octagon (5)
  183. Oculus (1)
  184. Olympic Channel (2)
  185. Olympics (2)
  186. Orig3n (3)
  187. Orreco (1)
  188. Panasonic (2)
  189. PlaySight (1)
  190. Player Tracking Systems (2)
  191. Pointstreak Sports Technologies (1)
  192. Populous (1)
  193. PrimeTime Sports (1)
  194. Promethean TV (2)
  195. Psyonix (1)
  196. Quantified Athlete (39)
  197. Quantified Self (1)
  198. RISE (1)
  199. RaceWire (1)
  200. RallyMe (1)
  201. ReST - Responsive Surface Technology (1)
  202. Recreational Sports & Fitness (1)
  203. Red Bull Media House (1)
  204. Retail (1)
  205. Riddell Sports (1)
  206. Riot Games (2)
  207. Roku (1)
  208. Ruckus Wireless (1)
  209. SAP (3)
  210. STACK (1)
  211. STATSports (1)
  212. STIC18 (1)
  213. Samsung (6)
  214. Schneider Electric (1)
  215. Scout (2)
  216. ScoutDay (1)
  217. Sense Arena (1)
  218. Service Design & Venue Analytics (3)
  219. Sixty Hydration Monitor (1)
  220. Sky (1)
  221. Sleep Shepherd (1)
  222. Smart City (1)
  223. Smart Devices and Equipment (1)
  224. Smart Venue (30)
  225. Smart Venue Operations (7)
  226. Snapchat (1)
  227. Spalk (1)
  228. Sparta Science (3)
  229. Splash Hydration (1)
  230. SplitmediaLabs (2)
  231. SponServe (1)
  232. Sponsorship Activation (1)
  233. Sportradar (1)
  234. Sports Signals (12)
  235. SportsCastr.Live (2)
  236. SportsEngine (1)
  237. Stack Sports (1)
  238. Stage TEN (2)
  239. Strava (1)
  240. Stryd (1)
  241. StubHub (1)
  242. StubHub Center (1)
  243. Student Sports (1)
  244. Sukhoi Civil Aircraft (1)
  245. TESPA (1)
  246. Team Connect (formerly Bonzi) (1)
  247. Teamworks (1)
  248. Tencent (1)
  249. The Coca-Cola Company (2)
  250. Ticketmaster (3)
  251. Toronto FC (1)
  252. Toronto Maple Leafs (1)
  253. Toronto Raptors (1)
  254. Tourney Machine (1)
  255. Turner Sports (1)
  256. Turtle Entertainment (1)
  257. Twitch (9)
  258. Twitter (2)
  259. UFC (1)
  260. UPGRADED (1)
  261. Uber (1)
  262. VOKE (1)
  263. Valencell (1)
  264. Valve Corporation (1)
  265. Varjo (1)
  266. VenueNext (1)
  267. Venuetize (1)
  268. Verizon (2)
  269. WHOOP (5)
  270. WaitTime (1)
  271. Wasserman (1)
  272. WeWork (2)
  273. Wearable Data Capture (1)
  274. Wearables & Motion Tracking (14)
  275. Wearables for Fitness (3)
  276. Wearables for Healthcare and Research (3)
  277. Wearables for Sports (4)
  278. Whistle Sports (1)
  279. Xperiel (1)
  280. YinzCam (1)
  281. Youth Sports Management (1)
  282. Zebra Technologies (1)
  283. Zoomph (1)
  284. adidas (1)
  285. audience (1)
  286. business (1)
  287. ces (1)
  288. content (1)
  289. disruptive theory (1)
  290. esports (2)
  291. gaming (1)
  292. go90 (1)
  293. live stream (1)
  294. neo 360 (1)
  295. nielsen (1)
  296. nielsen ratings (1)
  297. ratings (1)
  298. regional sports network (1)
  299. rsn (1)
  300. sport (1)
  301. sports venue (1)
  302. sportstech (1)
  303. stream (1)
  304. streaming (2)
  305. tv (1)
  306. tv ratings (1)
  307. twitch (1)
  308. twitch analytics (1)
  309. video games (1)
  310. wearables (2)