Services like Twitch are changing the way viewers are consuming video content: Audiences will expect features that provide interactivity.
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Consumers have access to high-end equipment that can produce studio-quality broadcasts. This breakdown of streaming technology shows how a streamer gets their signal out to the world.
The growth of esports provides opportunities to learn about the future of fan engagement in professional sports.
Diving into audience metrics: Why esports viewership numbers are inflated and their comparison to Nielsen ratings is flawed.
Immersive Media - New Content, New Channels, New Format
The recent surge of investment in esports has been making headlines around the globe, but for many potential stakeholders big questions still loom about what esports is and how it functions.
It might seem like esports developed overnight, but it is a successful offshoot of a $100B video game industry.